The objective of this campaign is to communicate that the city of Barcelona is more than the 5 or 6 typical places everybody knows.
That's why we created this concept "Barcelones" (plural for Barcelona) with a strong focus on graphic design. The campaign worked almost as a signaletic campaign of the 10 different districts of the city.
Copywriting: Dani Balbás
Photography: Pere Ferrer
Retouching: Reto.cat
Illustration: Conspiracy Studio