About Jazz

When I was a kid I lived surrounded by Kandinsky, Mondrian, Monet, Dalí, and Ureña paintings. No, I didn’t live at MOMA, unfortunately. Those were prints that my mother, who is an art historian, had at home.

At the age of 15, my interest in advertising awakened thanks to a TV program at TV3, the Catalan channel called AD. After that, I became more interested in it and started collecting the San Sebastian Advertising Festival compilations that came with Cinco Días economic newspaper.

After 19 years of advertising and art direction experience, I had the opportunity to work in small agencies, where I learned the basics of graphic design and art direction, and also global agencies like TBWA, DDB, or BBDO (in Spain and the USA at BBDO Minneapolis and BBDO Los Angeles) where I learned the creative part, what makes great ideas great. I also had the chance to work for great brands like adidas, Sanex, Dewar’s, Bombay Sapphire, Nissan, MediaMarkt, Naturgy, BBVA, Getty and AT&T.

To be honest I don’t know how many more years I will work in the advertising industry but what I do know is that from now on I want to be involved in projects that help the world awaken and to work on ideas that can have a positive influence on people, like my mother did with me when I was young with all that beautiful art hanging on the walls.

Jacint Cabau
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