Fish Trap
FAADA Animal Protection
This social media campaign consists in a trap music video created for the NGO FAADA (animal welfare) to denounce the massive fish killings in Spain seas.
Spain is the seconds country in the world in terms of fish eating and in the last 50 years we have killed 90% of fish species our our seas.
Thanks to Igualdad Animal who lend us the fishing images.
AWARDS:
Silver Prize in Craft Animation at Club de Creativos festival 2019
Gold Prize in Craft Animation at LAUS Design Festival
Creative Direction: Carlos de Javier & Jofre Biscarri
Creative Supervision: Emma Piquer
Art Direction: Jacint Cabau & Elena Nuñez
Copywriting: Oscar de la Cruz
Animation & Illustration: Caramel
http://caramel.cat/
Music: Music in Silence
http://musicinsilence.net/
Account team: Noemí Vidal, Júlia Padullés
Special thanks to Igualdad Animal
fishtrap.es
In this website the user could find all the data behind the campaign and at the same time download a 1 week fish-free complete menu to make people understand how they can substitute fish in their daily basis.
