Sanex

Touch keeps you alive

You can live without sight, smell, hearing or taste. But you can't live without touch.

This campaign is a message from skin care brand Sanex to everyone who has forgotten how important is for a human being to touch and to be touched. Touch keeps you alive.

Our first equity campaign for Sanex shot by Gabe Ibáñez and Pep Ávila.

AWARDS:
Bronze in Laus 2017 (Art direction for Print- Photography).
Bronze in El SOL 2017 (Production. Photography).
Bronze in El SOL 2017 (Production Film).
Bronze LUX Photography awards for Pep Àvila.
Bronze at FIAP Advertising Festival 2017.
Selected for the Club de Creativos book 2017.

 
 
 

Short format videos

We developed some short format videos to focus on specific moments where skin-to-skin contact is really key, like when a baby is born or when we face a disease.

Thanks Gemma for your braveness.

 
 

Account Direction: Francesca Knopp
Account supervisor: Noemí Vidal
Account executive: Julia Padullés
Head of Planning: Joanne Lee
Creative direction: Carlos de Javier
Art Direction: Jacint Cabau
Copywriting: Aleix Bou
Director: Gabe Ibáñez
Production company: Tesauro
Agency producer: Mercedes Fernández
Photography: Pep Àvila

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But then it was banned on social media 😡

Take this Mark….

After some weeks with very good results in Netherlands the campaign was banned on social media based on nudity and too many skin policy.

And that for a campaign that promoted skin contact between relatives!! I’m not gonna talk about the content that they inject to our kids in pop star music videos, anyway we can leave that for another day…

That’s why we answer to that with the following video.